We like to get things moving at Car Comfort. So when we heard about the power of video marketing from the guys at Tunbridge Wells SEO and how effective it can be at getting traffic to your site, we got pretty excited. Statistics show that you have about 5-10 seconds to engage a visitor on your site. If it does not immediately jump out and get them wanting more, they will leave.
What is the one thing that can immediately make a website more engaging and reduce that ever feared bounce rate metric? Video marketing. That is right. Simply having a video on your site has been shown to get people to stay for longer on a website. It also helps with search engine optimisation. And it has never been a better time to get into the game.
Below we will show you why! Here are some of the ways you can utilise video to take your online marketing to the next level. Do not be left in the dust like a sour old man in denial about the power of the internet back in the nineties.
Here are our Top 5 tips:
Youtube- It is probably fair to say Youtube is the ‘King of Video’ on the internet today. It has been shown to be the second biggest search engine after Google. That means the two biggest ways of searching online are owned by the same company. If you are trying to use SEO to rank higher on Google, then embedding a Youtube video on your page will be looked upon very favourably!
Vimeo- Although considered more of a niche site compared to the ‘King’. Vimeo has a growing crowd of 20 million users. This is great if you are trying to target more towards the arts world. It is a place where film makers, creatives and animators upload their work. There is also a premium feel to Vimeo as it has a more exclusive vibe. This is largely due to there being paid features and a large professional user base.
Get An Audience- Video is a great format for truly engaging with your audience. There are so many ways that you can use video that it could be a separate article entirely. However, they usually fall into a few categories that you can start implementing into your strategy now. The main two types are information and entertainment. If you are running a business then informational tutorials are a great way of getting people to trust and use your brand. But why not throw in a bit of entertainment and get your customers eager to see more of the content you put out.
Explain Yourself!- People just do not want to read huge bodies of text. In a world with a million and one distractions visitors sometimes need a video to convince them to stay. If you truly want them to invest their time and eventually their money, you need to be able to capture their attention. Create an enticing video about your product or service and get them interested. Check out the Kent Marketing Facebook page for Tunbridge Wells SEO for some great examples of how this can be achieved.
On a Budget?- It has never been cheaper to create video content. Whether you we are talking about buying a camera and doing it yourself, or hiring a virtual assistant to get the job done for you. There is little excuse not to film any more. Most people have high quality cameras on their smartphones and even some professional level cameras can be bought for a relatively small amount. You can even get free editing software or send your clips to freelance sites, such as, Fiverr and Upwork. These websites are great because you can also get original content created as well. There are a plethora of options with animated presentations and voice actors to choose from.
With this information hopefully you can make a start on a Video Marketing Strategy for your business. It is now cheaper and easier than it has ever been before. There are many options to choose from when planning out the process. To get updates on great video marketing tips plus more on how to rank your website, head over to their Twitter page: Tunbridge Wells SEO. So good luck with your strategy and remember: The rewards can be huge and often for little effort on your behalf. Plus, it can be really fun! So get filming now.